A collision of two worlds: The grit of New York and the soul of Poblacion.
Nolita Joe’s is a benchmark in collaborative retail within the Philippine F&B sector. Located on the high-traffic Don Pedro Street in Poblacion, Makati, it is a synergy between Nolita Pizza (New York-style artisanal pizza) and Joe’s Brew (pioneering local craft beer).
Operating under the Notorious Concepts umbrella, we serve as a critical asset in a portfolio that includes Japonesa, West 32, and Alamat.
Founded by Pat Santos. Authentic NY style defined by high-gluten flour and specific fermentation times.
Founded by Joey and Marco Viray. Starting in a garage, now a staple of the local craft scene.
Led by James Thomas. The visionaries who professionalized the "Poblacion vibe."